MULTIPLO BRANDING

Logo, sachet pouch and packaging design for Multiplo, a popular floor cleaner and deodorant sold in supermarkets in Argentina.

The colour palette was selected to give a sense of cleanness and purity, as well as to give strength to the brand.

On the sachets design, an illustration that shows the use of the product, allowing the customer to understand immediately the purpose of it. This design was developed as a template, applicable for every scent the company created where only the colour combination changes. The containing packaging, was a more playful design with flower bouquets to give a fresh and natural feeling.

London UK @florenciadzodan ©2020 by FD