Florencia Dzodan

Branding for Helénica, a women's fashion brand specialised in clothes made out of spandex and printed through a sublimation method.
As co-founder and Creative Director of the brand, I developed the identity of the brand from the very beginning. From the logo created as a symbol to be strong and bold with a drop to represent the use of ink. Many other pieces were developed for the brand including business card, catalogue, social media images, flyers & postcards, hang-tags and labels, tote bag.

(Check also the print collections created for the brand)