Florencia Dzodan

Flora Dezeta, a London based fashion brand is my small company and side project.

The whole collection was based on the concept of re.creation, empowering woman to believe in themselves, to feel confident and free. As an inspiration, abstract images with a great conceptual meaning were used to develop the patterns, representing a strong and sensitive woman.

Colour selection was made to support the strength and brightness expressed in the main concept; and these designs were printed on spandex and chiffon which are the main fabrics for this collection.